Course Modules

3.02 Obtaining Marketing-Research Data - IM281

3.02 Obtaining Marketing-Research Data - IM281 3.02 Obtaining Marketing-Research Data - IM281

Attachment

Obtaining Marketing Research Data Notes Obtaining Marketing Research Data Notes 2

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Context Module Sub Header

Assignments 3

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New Quiz

3.02 Total Recall Notes A 3.02 Total Recall Notes A 10 4

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New Quiz

3.02 Total Recall Notes B 3.02 Total Recall Notes B 10 5

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Starting Point (A) 11

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Starting point Starting point 12

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A second look A second look 13

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First things second? First things second? 14

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Summary (A)-4 Summary (A)-4 15

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Context Module Sub Header

Pros and Cons (B) 16

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Pros and cons Pros and cons 17

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Advantages of secondary research Advantages of secondary research 18

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Disadvantages of secondary research Disadvantages of secondary research 19

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Advantages of primary research Advantages of primary research 20

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Disadvantages of primary research Disadvantages of primary research 21

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To outsource or not to outsource? To outsource or not to outsource? 22

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Summary (B)-6 Summary (B)-6 23

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Glossary Glossary 24

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Attachment

IM281 Learning Guide IM281 Learning Guide 32

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Attachment

IM281 Group Activity 2 IM281 Group Activity 2 35

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IM281 Group Activity 1 IM281 Group Activity 1 36

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Attachment

IM281 Individual Activity 2 IM281 Individual Activity 2 38

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IM281 Individual Activity 1 IM281 Individual Activity 1 40

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Attachment

IM281 Discussion Guide IM281 Discussion Guide 41

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Attachment

IM281 PowerPoint Presentation IM281 PowerPoint Presentation 42

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Attachment

IM-281 Student Handout BW IM-281 Student Handout BW 46

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External Url

Why market research is important. [Video]. Why market research is important. [Video]. 50

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External Url

Market research—Secondary research. Market research—Secondary research. 51

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External Url

Qualitative and quantitative data. [Video]. Qualitative and quantitative data. [Video]. 52

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External Url

Qualitative vs. quantitative. Qualitative vs. quantitative. 53

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3.01 Need for Marketing Data - IM012

3.01 Need for Marketing Data - IM012 3.01 Need for Marketing Data - IM012

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Terms Terms 9

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Attachment

3.01 PowerPoint Presentation 3.01 PowerPoint Presentation 10

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Attachment

IM12 Discussion Guide IM12 Discussion Guide 37

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IM12 Individual Activity 1 IM12 Individual Activity 1 38

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IM12 Individual Activity 2 IM12 Individual Activity 2 40

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IM12 Group Activity 1 IM12 Group Activity 1 42

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IM12 Group Activity 2 IM12 Group Activity 2 43

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Attachment

IM12 Student Handout Objective A IM12 Student Handout Objective A 44

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IM12 Student Handout Objective B IM12 Student Handout Objective B 45

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Attachment

IM12 Learning Guide IM12 Learning Guide 46

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2.02 Market Identification - MP003

2.02 Market Identification - MP003 2.02 Market Identification - MP003

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2.02 Glossary 2.02 Glossary 10

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Context Module Sub Header

Who's in the Market? (A) 12

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To market, to market-2 To market, to market-2 13

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Are you ready, willing and able? Are you ready, willing and able? 14

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Who's the target? Who's the target? 15

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How much do you want? How much do you want? 16

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Mass marketing Mass marketing 17

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Segment marketing Segment marketing 18

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Summary (A)-3 Summary (A)-3 19

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Context Module Sub Header

How Would You Describe Them? (B) 20

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Page

Types of segmentation Types of segmentation 21

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Page

Demographic segmentation Demographic segmentation 22

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Page

Geographic segmentation Geographic segmentation 23

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Page

Psychographic segmentation Psychographic segmentation 24

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Page

Behavioral segmentation Behavioral segmentation 25

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Page

Summary (B)-3 Summary (B)-3 26

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Attachment

MP-003 Student Handout BW MP-003 Student Handout BW 41

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Attachment

MP-003 PowerPoint Presentation MP-003 PowerPoint Presentation 42

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Attachment

MP3 Discussion Guide MP3 Discussion Guide 46

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Attachment

MP3 Individual Activity 1 MP3 Individual Activity 1 47

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Attachment

MP3 Individual Activity 2 MP3 Individual Activity 2 49

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Attachment

MP3 Group Activity 1 MP3 Group Activity 1 51

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Attachment

MP3 Group Activity 2 MP3 Group Activity 2 52

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Attachment

MP3 Learning Guide MP3 Learning Guide 55

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Attachment

MP3 Learning Guide Key MP3 Learning Guide Key 56

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2.01 Nature of Sport Marketing - MK012

2.01 Nature of Sport Marketing - MK012 2.01 Nature of Sport Marketing - MK012

Attachment

2.01 Nature of Sport Marketing Notes 2.01 Nature of Sport Marketing Notes 1

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Context Module Sub Header

Sports—Everywhere You Are (A) 10

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Page

Sports—Everywhere you are Sports—Everywhere you are 11

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Page

More than just a game More than just a game 12

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Page

Users, users everywhere Users, users everywhere 13

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Page

Summary (A)-5 Summary (A)-5 14

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Context Module Sub Header

To Market, to Market (B) 15

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Page

To market, to market To market, to market 16

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Page

And the growth goes on And the growth goes on 17

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Page

Good for you Good for you 18

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Page

Good for the local community Good for the local community 19

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Page

Good for society Good for society 20

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Page

So What?-2 So What?-2 21

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Page

Summary (B)-4 Summary (B)-4 22

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Page

MK-012 Glossary MK-012 Glossary 26

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Attachment

MK-012 Student Handout BW MK-012 Student Handout BW 33

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Attachment

MK-012 PowerPoint Presentation MK-012 PowerPoint Presentation 34

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Attachment

MK12 Individual Activity 1 MK12 Individual Activity 1 39

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Attachment

MK12 Individual Activity 2 MK12 Individual Activity 2 41

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Attachment

MK12 Group Activity 1 MK12 Group Activity 1 42

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Attachment

MK12 Group Activity 2 MK12 Group Activity 2 43

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Attachment

MK12 Learning Guide MK12 Learning Guide 46

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1.02 Explain the Impact of Sports and Events on Communities.

1.02 Explain the Impact of Sports and Events on Communities. 1.02 Explain the Impact of Sports and Events on Communities.

Attachment

1.02 Economic Impact PowerPoint Notes 1.02 Economic Impact PowerPoint Notes 1

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Assignment

1.02 Economic and Community Impacts in Sport/Event Marketing Worksheet 1.02 Economic and Community Impacts in Sport/Event Marketing Worksheet 100 2

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Assignment

1.02 Olympic Host City Activity 1.02 Olympic Host City Activity 100 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

1.00 Vocabulary 1.00 Vocabulary 100 4

assignment 76964191 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

1.02 Organizational Chart Project 1.02 Organizational Chart Project 100 5

assignment 76964192 1

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1.03 Motivational Factors for Attending and Participating in Sports and Events.

1.03 Motivational Factors for Attending and Participating in Sports and Events. 1.03 Motivational Factors for Attending and Participating in Sports and Events.

Context Module Sub Header

1.03 Understand motivational factors for attending and participating in sports and events. 1

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Attachment

1.03 Motivational Factors Notes 1.03 Motivational Factors Notes 2

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Attachment

1.03 Motivational Factors Video Worksheet.docx 1.03 Motivational Factors Video Worksheet.docx 3

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New Quiz

1.03 Motives Worksheet 1.03 Motives Worksheet 10 4

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1.01 Understand Career Opportunities is Sport & Event Marketing - PD051

1.01 Understand Career Opportunities is Sport & Event Marketing - PD051 1.01 Understand Career Opportunities is Sport & Event Marketing - PD051

Attachment

1.01 Understand Career Opportunities in SEM Notes 1.01 Understand Career Opportunities in SEM Notes 1

attachment 76964194 0

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New Quiz

1.01 Total Recall Notes A 1.01 Total Recall Notes A 10 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
New Quiz

1.01 Total Recall Notes B 1.01 Total Recall Notes B 10 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
New Quiz

1.01 Sport & Event Marketing Match-Up Worksheet 1.01 Sport & Event Marketing Match-Up Worksheet 16 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
New Quiz

1.01 Learning Guide Worksheet 1.01 Learning Guide Worksheet 100 5

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
New Quiz

1.01 Review Worksheet 1.01 Review Worksheet 10 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
New Quiz

1.01 Careers in Marketing Test 1.01 Careers in Marketing Test 100 7

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Careers in Sport Marketing (A) 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Beyond the big leagues Beyond the big leagues 9

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Beyond promotions Beyond promotions 10

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Let's get specific (A) Let's get specific (A) 11

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Summary (A) Summary (A) 12

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Careers in Event Marketing (B) 13

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Careers in event marketing Careers in event marketing 14

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Beyond the state fair Beyond the state fair 15

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Beyond event management Beyond event management 16

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Let's get specific (B) Let's get specific (B) 17

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Sponsorship management, hospitality, and volunteer/vendor coordination Sponsorship management, hospitality, and volunteer/vendor coordination 18

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Traits, training, and experience Traits, training, and experience 19

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

How can I get started? How can I get started? 20

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Summary (B) Summary (B) 21

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

PD-051 Glossary PD-051 Glossary 29

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Attachment

PD-051 Student Handout BW PD-051 Student Handout BW 40

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Attachment

PD-051 PowerPoint Presentation PD-051 PowerPoint Presentation 41

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Attachment

PD51 Individual Activity 1 PD51 Individual Activity 1 46

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Attachment

PD51 Learning Guide PD51 Learning Guide 53

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Attachment

PD51 Learning Guide Key PD51 Learning Guide Key 54

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Midterm Test - Sports & Event Marketing

Midterm Test - Sports & Event Marketing Midterm Test - Sports & Event Marketing

New Quiz

Midterm Test - SEM I Midterm Test - SEM I 100 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

1.01 Understand Career Opportunities is Sport & Event Marketing - PD051

1.01 Understand Career Opportunities is Sport & Event Marketing - PD051 1.01 Understand Career Opportunities is Sport & Event Marketing - PD051

Attachment

1.01 Understand Career Opportunities in SEM Notes 1.01 Understand Career Opportunities in SEM Notes 1

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Quiz

1.01 Total Recall Notes A 1.01 Total Recall Notes A 10 2

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Quiz

1.01 Total Recall Notes B 1.01 Total Recall Notes B 10 3

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Quiz

1.01 Sport & Event Marketing Match-Up Worksheet 1.01 Sport & Event Marketing Match-Up Worksheet 16 4

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Quiz

1.01 Learning Guide Worksheet 1.01 Learning Guide Worksheet 100 5

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Quiz

1.01 Review Worksheet 1.01 Review Worksheet 10 6

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Context Module Sub Header

Careers in Sport Marketing (A) 8

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Page

Beyond the big leagues Beyond the big leagues 9

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Page

Beyond promotions Beyond promotions 10

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Page

Let's get specific (A) Let's get specific (A) 11

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Page

Summary (A) Summary (A) 12

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Context Module Sub Header

Careers in Event Marketing (B) 13

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Page

Careers in event marketing Careers in event marketing 14

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Page

Beyond the state fair Beyond the state fair 15

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Page

Beyond event management Beyond event management 16

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Page

Let's get specific (B) Let's get specific (B) 17

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Page

Sponsorship management, hospitality, and volunteer/vendor coordination Sponsorship management, hospitality, and volunteer/vendor coordination 18

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Page

Traits, training, and experience Traits, training, and experience 19

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Page

How can I get started? How can I get started? 20

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Page

Summary (B) Summary (B) 21

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Context Module Sub Header

Downloadable 39

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Attachment

PD-051 PowerPoint Presentation PD-051 PowerPoint Presentation 41

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Course Modules

3.02 Obtaining Marketing-Research Data - IM281

Assignments 3

Starting Point (A) 11

Pros and Cons (B) 16

3.01 Need for Marketing Data - IM012

2.02 Market Identification - MP003

Who's in the Market? (A) 12

How Would You Describe Them? (B) 20

2.01 Nature of Sport Marketing - MK012

Sports—Everywhere You Are (A) 10

To Market, to Market (B) 15

1.02 Explain the Impact of Sports and Events on Communities.

1.03 Motivational Factors for Attending and Participating in Sports and Events.

1.03 Understand motivational factors for attending and participating in sports and events. 1

1.01 Understand Career Opportunities is Sport & Event Marketing - PD051

Careers in Sport Marketing (A) 8

Careers in Event Marketing (B) 13

Midterm Test - Sports & Event Marketing

1.01 Understand Career Opportunities is Sport & Event Marketing - PD051

Careers in Sport Marketing (A) 8

Careers in Event Marketing (B) 13

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