3.01 Where'd You Get Your Information Activity

For each of the following pieces of data:

1. Identify whether it’s a fact, an estimate, or a prediction.

2. Determine what source the piece of data might have come from—salespeople, customers, competitors, suppliers, distributors, or news, online publications, blogs, and trade journals. There may be more than one correct answer for each.

3. Finally, choose one of the pieces of data and write one or two sentences describing how marketers might use it to make an important decision.