2.01: PM17 PSM Matchup

Identify which phase of product/service management is being illustrated in each of the following examples. For new-product development, you should also identify which step in the process is being illustrated. Write your responses in the spaces provided.

Product/Service management phases: New-product development, monitoring of existing products, elimination of weak products

New-product development steps: Generate ideas, screen ideas, test product concept, conduct business/feasibility analysis, develop product, test market product, commercialize product